||Araujo Pires, Julie and Murad, Carlos
||Inscrições hipertextuais: a escrita como imagem na criação visual contemporânea [Hypertext inscription: writing as image in contemporary visual creation]
||SIGraDi 2006 - [Proceedings of the 10th Iberoamerican Congress of Digital Graphics] Santiago de Chile - Chile 21-23 November 2006, pp. 411-414
||This paper discusses the creative imagination by the speech’s presence on the contemporary projects of art/design. Nowadays the digital era has shattered limits of the space and the user’s perception in a mix between images and texts, built by numeric language, witnessing possible new ways of writing as image. Considering on the duality between verbal and visual, some post-modern artists/projectors are redeeming the germinal quality of image from the alphabet. They use video and electronic technology incorporating the word written in their creation process. In this sense, Gaston Bachelard’s ideas on the philosophy of image and imagination could be helpful to understand that process. At first, looking through the representations accomplished by the artists gesture in their constructions. Afterwards, how those visual poetics explore the word on video project and electronic way as experimentation and on the creation project process.
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